Farah Experiences LLC was established in 2008 to provide world-class entertainment experiences. Today, the company manages and operates Ferrari World Abu Dhabi , the world’s first Ferrari-branded Theme Park and Yas Waterworld, the UAE’s unique Emirati water theme park.
Millions of satisfied guests have already visited the two iconic family attractions set in the heart of Yas Island, ideally located 10 minutes from Abu Dhabi International Airport, 30 minutes from downtown Abu Dhabi and 45 minutes from Dubai.
Farah Experiences is a wholly owned subsidiary of Abu Dhabi-based Miral Asset Management LLC.
Job Description
Digital & Social Media Executive (UAE National) - (1700002E)
Description
At Farah we thrive on seeing happy guests, colleagues and partners. We believe that each individual that we meet is important, and that we can make a positive difference to their lives. Our purpose is to create happiness…one smile at a time.
In this position you will be taking care of all our media channels, driving their growth by increasing followers and providing outstanding interactions/engagements. You will produce highly integrated campaigns, curate content and engage with our target users across a variety of social media channels. This will be the perfect opportunity to also influence our park experiences and ensure that our guests share their happiest moments when their smiles are widest.
Manage Social Media marketing campaigns and day-to-day activities including:
Curate relevant content to reach target markets.
Create, curate, and manage all published content (images, video and written).
Monitor, listen and respond to users in an appropriate way while cultivating leads and sales. Monitor and remove, when necessary and possible, inappropriate user content.
Conduct online advocacy and open stream for cross-promotions.
Develop and expand community and/or blogger outreach efforts.
Oversee creative design of pages (i.e.: Facebook cover, profile pic, thumbnails, ads, Twitter profile).
Design, create and manage promotions and social advertising campaigns.
Compile report showing results.
Create a brand guideline framework in which social media operates in (for example when to respond, tone of voice etc.)
Create a program to liaise with influencers, bloggers and advocates to increase awareness of the new park.
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate.
Develop a strategy and implement a proactive process for capturing customer online reviews. Monitor online ratings and respond accordingly.
Develop a park-wide initiative to encourage guests to share their experiences whilst they are “in the moment”.
Monitor trends in Social Media tools, applications, channels, design and strategy.
Analyze campaigns and translate data into recommendations to improve customer experience and sales.
Performs other miscellaneous support functions as required Website update assistance (English & Arabic)
PR activities (Media tours, media inquiries, liaise with PR agency)
Qualifications
Higher Secondary or equivalent
2 years’ experience working in the digital space, preferably as a social media executive or Community Executive role planning, writing content and managing social media channels and campaigns in a business environment
Experience working in the leisure, tourism or theme park industry will be an added advantage
Understanding social media and how each platform can be used to develop awareness and engagement with audienceExperienced in running social media campaigns with proven success
Social media reporting
Excellent communicator
Outstanding copywriting and proofing skills
Experience in using analytic tools
Proficiency in writing, speaking, and understanding English & Arabic language.
Ability to multi-task, adapt and react to a fast changing environment
Primary Location: Shared Services
Job: Assistant Managers
Organization: Marketing
Regular
Job Posting: Mar 15, 2017, 2:47:09 PM
Job Description
Description
At Farah we thrive on seeing happy guests, colleagues and partners. We believe that each individual that we meet is important, and that we can make a positive difference to their lives. Our purpose is to create happiness…one smile at a time.
As Business Development Manager you will be responsible for representing Farah Experiences in all liaisons with responsible market. You will have the dedication to create and apply an effective leisure sales strategy. The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with overseas clients.
You will be responsible for facilitating the sale of the park’s products and services in the overseas leisure sector as well as identifying and exploring new ways to generate and maximize revenue for all Farah Experiences facilities.
Assist in the development and implementation of a growth strategy for assigned segment focused both on financial gain and customer satisfaction.
Conduct research to identify overseas customer needs and client profiles.
Arrange business meetings with prospective clients in the UAE representing overseas clients.
Develop strong awareness and understanding of assigned market through in depth research and analysis.
Attend exhibitions and roadshows hosted in assigned region representing Farah Experiences and Yas Island.
Promote the company’s products/services addressing or predicting clients’ objectives.
Prepare sales contracts ensuring adherence to law-established rules and guidelines.
Keep records of sales meetings, revenue, opportunities and leads using the CRM portal.
Provide trustworthy feedback and after-sales support with a focus on ensuring repeat business from overseas clients.
Build long-term relationships with new and existing customers in related market.
Focus on building and expanding network of contacts within the market to ensure to remain aware of all new and planned activity.
Develop entry level staff into valuable salespeople through coaching and feedback.
Qualifications
For you to be an ideal candidate you must have:
A Bachelor’s degree in a business discipline from a recognized educational institution (Postgraduate qualification in a related discipline e.g. marketing, project management will be added advantage)
Minimum 2 years work experience with a proven sales track record (Management experience would be added advantage)
1 year of proven work experience in a theme park/leisure/hospitality environment
Time management and planning skills, strong analytical skills, communication and negotiation skills
Travel, tourism and leisure industry knowledge
Proficiency in MS Office Fluency in Arabic, Mandarin or Hindi
Leadership skills
CRM software skills
Have all that. Apply now!
Primary Location: Shared Services
Job: Managers (Head Of Section)
Organization: Sales
Regular
Job Posting: Mar 29, 2017, 1:16:53 PM
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Job Description
Description
At Farah we thrive on seeing happy guests, colleagues and partners. We believe that each individual that we meet is important, and that we can make a positive difference to their lives. Our purpose is to create happiness…one smile at a time.
As the Head of B2B marketing, you will work closely with the Marketing and the Sales Team. You will be the brand guardian with responsibility for the implementation and execution of the marketing strategy across various disciplines in partnership with our Sales Partners - Tour Operators, Destination Management Companies, Hotels, Corporates, Schools, Trade and Travel Partners, etc. in local and key international markets. You will through a close association with Customer Relationships Management, Public Relations & social media, sales and internal departments such as guest experience ensure integration, consistency and approval across activity and campaigns.
Plan and manage sales marketing collateral production for and with Trade Partners.
Assist sales team in partner meetings
Plan and execute marketing campaigns with key travel and trade partners
Follow up with advertising and media agencies
Manage Parks cross-Park promotions
Follow up on execution of the B2B portal contents and development
Manage synergy with Yas Island assets
Support and create all online materials to promote and train Trade Partners
Co-ordinate Trade shows and Road shows
Qualifications
Educated to degree level or equivalent in business, marketing or equivalent (marketing-related professional qualification would be an advantage)
You have a minimum of 5 year’s marketing experience, across the relevant disciplines ideally; advertising, promotions, project management, online, research and analysis. Previous experience in trade marketing experience within Tourism and Leisure will be an added advantage.
You have strong experience managing agencies and have exposure to managing projects.
Experience in digital marketing will be an advantage.
If you have previously worked in theme parks, attractions or entertainment venues, this is certainly an advantage but not mandatory.
Experience of working in the UAE or GCC countries in a marketing environment would be a plus.
You have strong communication and presenting skills.
You are comfortable crunching numbers and used to working with narrow deadlines. Commercially astute with strong budget management and forecasting abilities.
You are a natural team leader with a confident, assertive but approachable personality that can bring smiles to our colleagues, partners and stakeholders.
You can fluently speak Arabic (preferable not mandatory)
If this sounds as exciting to you as our leisure facilities, then apply now or connect with us to know more. We would love to hear from you!
Primary Location: Shared Services
Job: Managers (Head Of Department)
Organization: Marketing
Regular
Job Posting: Mar 15, 2017, 1:20:06 PM
Job Description
Description
At Farah we thrive on seeing happy guests, colleagues and partners. We believe that each individual that we meet is important, and that we can make a positive difference to their lives. Our purpose is to create happiness…one smile at a time.
As the Customer Relations Management (CRM) and Cross Park Support Manager will champion the digital efforts of the marketing team, ensuring CRM is woven into the fabric of marketing activity. They will continuously strive to identify new and creative opportunities to leverage data-driven marketing to implement additional processes, campaigns, functions and audiences.
This position is responsible for the up-keep, population and efficiency of the website, (in terms of park and brand specific functionality and content). Leaning heavily towards the CRM project, they will champion and lead efforts to drive targeted traffic to the site, putting the correct message in front of the right audience at the right time.
Working closely with the IT team, implement, execute and report on the CRM programme from the park’s point of view, tailoring communications to the right audience.
Works with the CRM team to develop and test assumptions and insights to target prospective and higher spending guests, eventually creating an automated segmentation model.
With the CRM Manager, effectively and efficiently market to these groups using various tools and initiatives across the entire marketing mix.
Implement, execute and report on a digital communication plan, including growing sign-ups and anticipation of an up-coming visit.
Analyze, report, recommend and continuously improve all digital and CRM activity through various analytic tools.
In collaboration with Marketing Manager, manage production of digital platforms for the Theme Park.
Ensure the website is populated, maintained and efficient at communicating the various stages of the park’s development.
Proactively implement Search Engine Optimisation to improve efficiencies and reduce the need of paid-for media.
Work closely with the media agency to devise and implement digital media buys to drive traffic to the website and convert.
Come up with initiatives, ideas and insights to drive traffic to the website.
Continuously think of and implement ideas to drive conversion, upsell and repeat purchases pre, during and post visit.
Drives and executes transformation projects dedicated to increase customer knowledge and monitor customer experiences and satisfaction.
Ensures that CRM and digital channels dovetail into the social media strategy and liaises with the social media team.
Qualifications
You could be the perfect fit if you:
Have a degree in a marketing, digital or business field
Have 2 years’ working in a digital environment
Have working knowledge of HTML, CSS, and JavaScript development and constraints
Are experienced in project management and digital product development
Have a strong understanding of mobile platforms and technologies
Have previous proven commercial online marketing experience, preferably within an attraction/leisure environment
Have experience in using a CRM tool, managing websites, working with a content management system and using web analytics tools, such as Google Analytics
Are experienced with all forms of digital advertising and retargeting
Have strong project management skills, communication skills, organizational skills and highly deadline driven
Are proficient in writing, speaking, and understanding the English language.
Have experience in multi-variant testing, using MS Dynamics, Emarsys Marketing Automation and WordPress Content Management System
Know a second language (ideally in Arabic)
If this sounds as exciting to you as our leisure facilities, then apply now or connect with us to know more. We would love to hear from you!
Primary Location: Shared Services
Job: Managers (Head Of Section)
Organization: Marketing
Regular
Job Posting: Mar 21, 2017, 10:32:00 AM
Job Description
Description
At Farah we thrive on seeing happy guests, colleagues and partners. We believe that each individual that we meet is important, and that we can make a positive difference to their lives. Our purpose is to create happiness…one smile at a time.
As part of the Yas Connect programme, as a Customer Data and Business Intelligence Manager you will be responsible for delivering an optimal analytical solution. Also enable Farah to capture comprehensive business insights that will shape business decisions and drive business value.
Note: This role will represent the business in the rollout of the Customer Data, Analytics, Insight and BI workstream but must have a firm technical understanding.
Proactively scope and prioritise requirements for customer data, analysis and enterprise reporting needs across multiple functional areas.
Ensure historical and future data is sourced, structured and integrated to meet the business’ current and future reporting needs, including a single customer view.
To support the business in prioritising the Customer Data and BI workstream releases.
Establish governance, standards, policy and processes around Data and Business Intelligence.
Represent the business in leading the development of tools with a focus on quality, efficiency and flexibility.
Provide to internal clients the framework for regular reports and ad hoc analysis, including the interface and delivery of reports.
Identify and apply best practice analytics so that actionable information is available.
Ensure that all related projects and workstreams are coordinated.
Address data ownership, usage and dissemination within Farah.
Establish BI self-service and roll out to the organisation.
Identify training needs for users and super users and future product owner.
Coach and train internal resources to develop reports and undertake analysis in support of strategic initiatives and operational business decisions.
Handover all aspects of the role to identified internal resources at the end of the assignment.
Qualifications
As an ideal candidate you must have:
A degree in a related field
8-10 years progressively responsible experience in advanced analytics and implementation of different business intelligence tools in complex business environments
The ability to understand the business context and strategy
Working experience with agile software development
Experience with managing projects and multiple stakeholders
Knowledge of best practices and trends in BI and Customer Experience
A strong understanding of Customer Experience systems
The ability to understand both the business and technical view and translate between the two
An understanding of data modelling, data security and local privacy laws
This role is fixed-term for a year period.
If this sounds as exciting to you, then apply now or connect with us to know more. We would love to hear from you!
Primary Location: Shared Services
Job: Managers (Head Of Department)
Organization: Strategy & Business Development
Regular
Job Posting: Apr 5, 2017, 5:26:26 AM
Job Description
Description
At Farah we thrive on seeing happy guests, colleagues, and partners. We believe that each individual that we meet is important, and that we can make a positive difference to their lives. Our purpose is to create happiness…one smile at a time.
The Events and Production Manager supports the execution and delivery of events and show production strategy at assigned properties and events; is responsible for planning and executing seasonal and special events; and provides support across daily entertainment offerings as needed. The Events and Production Manager works with the team as an active participant in achieving artistic goals, ensuring consistent quality, sharing knowledge with the team, leading and supporting production and execution of events/shows while maintaining a positive attitude in the workplace, guaranteeing high standards in the delivery of all offerings and preserving production and execution values across the parks.
Works with Entertainment teams and interdepartmental partners as an active participant, guaranteeing a high level of performance and production values for entertainment offerings.
Provides management and operational coverage at entertainment events and at shows/venues as requested.
Leads and executes entertainment special events to include marquee and seasonal celebrations, corporate functions, birthday parties, team buildings and other events promoted by the company.
Maintains a shared portfolio of vendors and suppliers in conjunction with the parks and Entertainment Projects Manager.
Creates and updates entertainment asset inventories.
Manages and maintains entertainment owned event assets in each required facility ensuring tidiness of areas such as warehouse, green rooms and other back of house Entertainment earmarked spaces.
Ensures Entertainment storage areas are maintained, kept clean and organized and assets are properly labeled and accounted for in inventory levels.
Financial responsibilities including project budget creation, procurement and purchasing, tracking and reporting observed company policies and delegation of authority.
Organizes and runs production meetings, debrief and other meetings as required to both internal and external stakeholders.
Assembles project/event production books and documentation for both working use and historical archival.
Creates installation and de-rig and event run schedules as requested and maintains schedules, updating them and stakeholders when changes take place.
Supports production and events rehearsals as needed while distribute events and show reports.
Oversees installation, execution and de-rig of events as required, to include hands on work as required.
Takes part in coaching and counselling matters and provides guidance and mentorship to Entertainment colleagues to assist in developing bench strength and succession plans.
Occasional international travel as required.
Acts as entertainment manager on duty and also additional duties as reasonably requested by senior management.
Qualifications
If you think you have below requirement, apply now!
Bachelor’s Degree in the arts or related fields (Any technical Theatre discipline would be added advantage)
Minimum of 5 years in theme park entertainment or events, or 8 years of experience in the entertainment industry including large scale productions/events (preferably entertainment and theme park industry)
3 years recent experience working client-side in the events industry
Working knowledge of industry safety standards and codes; industry trends and vendors
Ability to read blueprints and related construction/design documents
Leadership skills; computer skills; proficiency in English
Ability to call events and shows; report creating and distribution; schedules creation and execution; development of show/events manuals
Stage management experience; lighting, sound and projection programming; winch operation; rigging; video editing; music knowledge; project management
Primary Location: Shared Services
Job: Managers (Head Of Section)
Organization: Entertainment
Regular
Job Posting: May 1, 2017, 2:58:13 PM
Job Description
Description
At Farah we thrive on seeing happy guests, colleagues and partners. We believe that each individual that we meet is important, and that we can make a positive difference to their lives. Our purpose is to create happiness…one smile at a time.
As the Direct Marketing Manager you will be responsible for leading the direct marketing work, reviewing and revising practices based on success measured against agreed KPIs. She/he will be in charge of development and execution of all DM Campaigns to expand trend sales and Return on Investment, maximizing results on B2C and B2B2C promotions. She/he will also assist the Digital and Direct Marketing Director in defining the vision and the strategy for Farah Leisure Parks (Ferrari World Abu Dhabi and Yas Waterworld) customer experience for all touch points and implements this vision for all digital platforms.
Develop and implement strategy to identify and grow revenue streams from DM activities.
Lead the direct marketing activities to improve campaign analysis and evaluation including benchmarking key performance indicators and developing business cases with revenue management.
Implement, measure and report performance of all direct marketing campaigns, and assess against goals (ROI and KPIs).
Develop operational plans and budgets within direct marketing that will help deliver growth plans through effective investment.
Promote Company service to identified potential partners to support growth in resident market.
Ensure direct promotions, include persuasive Call-to-Actions and opportunities to collect new customer data/acquisition.
Identify trends and insights, and optimize spend and performance based on the insights for direct marketing.
Brainstorm new and creative growth strategies for online and marketing and promotion revenues.
Design online, events/activations, co-marketing activities.
Collaborate with internal teams to create appropriately tagged landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Collaborate with agencies and other vendor partners as needed.
Qualifications
As an ideal candidate you must:
Have a bachelor's or master's degree in marketing, business administration, or any other field deemed relevant
Have extensive experience of direct and digital marketing ideally in a similar industry
Have strong background in customer acquisition, re-engagement and retention strategies
Have strong analytical, negotiations, planning skills
Be qualified in the areas of digital marketing and/or customer relationship management
Be experienced in creating web-pages and online forms on various CMS platforms.
Have experience with campaign tagging, google analytics and CRM
Interested in this opportunity? Apply now.
Primary Location: Shared Services
Job: Managers (Head Of Department)
Organization: Marketing
Regular
Job Posting: Mar 21, 2017, 10:08:00 AM
Job Description
Description
At Farah we thrive on seeing happy guests, colleagues and partners. We believe that each individual that we meet is important, and that we can make a positive difference to their lives. Our purpose is to create happiness…one smile at a time.
This role is responsible for all aspects of managing the application for which it they are responsible for, providing first and second level support and managing the third level of support with the vendor. This role provides functional guidance to the business in relation to the application.
Responsible for identification and remediation of technology risks associated with the revenue system applications.
Reviews current status of system applications and prepares recommendations for systems improvements.
Responsible for application service management content and is accountable for the integrity of application attributes from a business and technical perspective.
Assists in determining project delivery and deployment dates for new product releases, feature and maintenance releases and regular corrective service or service pack releases.
Assesses business process requirements; analyzes structure and flow of work and data that support needs; evaluates possible solutions and implements and/or recommends solutions that support the organization’s strategies.
Responsible for establishing, managing and maintaining strategic relationships with business owners.
Performs as liaison between end-users, outside vendors, contractors and consultants to define and establish service and support requirements.
Investigates and resolves customer relationship problems and tracks vendor issues to resolution.
Performs system administration activities, which includes coordinating and managing the installation, and configuration of desktops, software and related application software upgrades.
Responsible for escalation to the technical team for infrastructure or database support/issues.
Responsible for configuration for the business related functions of the application.
Qualifications
As an ideal candidate you must have:
Degree in related technical/business areas or equivalent work experience (Bachelor’s degree in Computer science will be preferred)
Working experience on Eatec/IG will be preferred
MS SQL certification and ITIL foundation
PMP certification with 5 years’ experience in managing the application (2 years’ experience within the leisure industry will be added advantage)
Customer service, troubleshooting and root cause analysis, risk Management and change Management skills
Primary Location: Shared Services
Job: Managers (Head Of Section)
Organization: Information Technology
Regular
Job Posting: May 17, 2017, 10:48:56 AM
